[09/11]  Sam's Club

[09/11]  Sam's Club

[08/11]  Live Pass


Package Design 1


Jacques Rossouw




Fall 2020


This project involves redesigning a private label brand to create a new system for acquiring and retaining customers. The focus will be on creating a customer retention program that includes loyalty rewards and personalized communication to encourage repeat purchases and brand loyalty.


This project aims to rebrand Great Value to create a retro inspired brand for the hard-working middle class. The objective is to design a product that not only meets their needs but also instills a sense of pride and satisfaction in the brand. Developing a new brand identity that reflects the retro-inspired theme creates a product that resonates with the target audience and cultivates a sense of loyalty.

A fresh look for
Great Value.

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