{objective}

This project involves redesigning a private label brand to create a new system for acquiring and retaining customers. The focus will be on creating a customer retention program that includes loyalty rewards and personalized communication to encourage repeat purchases and brand loyalty.

{Design}

This project aims to rebrand Great Value to create a retro inspired brand for the hard-working middle class. The objective is to design a product that not only meets their needs but also instills a sense of pride and satisfaction in the brand. Developing a new brand identity that reflects the retro-inspired theme creates a product that resonates with the target audience and cultivates a sense of loyalty.