[08/11]  Live Pass

[08/11] Live Pass

[08/11]  Live Pass


Strategies for Branding


Thomas McNulty




Fall 2022


This project entails creating a branding system for a business or event, which will include a brand guideline system, logo, and website. The final stage of the project will be to develop a website that reflects the branding system and engages users.


For this project, the approach is to develop a comprehensive branding system for an entertainment company that centers around fan engagement. The company’s unique selling point is its ability to allow fans and clients to vote on the artists they want to see in their area. Based on thorough research, the brand strategy incorporate vibrant colors and textures seen at concerts, and a logo and website reflect the brand’s values.

An event platform where
fans have power to pick the artists.

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