Class
Package Design 3
Advanced 3D Branding
Instructor
Thomas McNulty
Type
Packaging
Term
Fall 2022
{objective}
This project aims to create a skincare line that aligns with the values of the selected brand. The final deliverables must include a comprehensive brand strategy, packaging design, & marketing plans that are effective, safe, and environmentally sustainable. The proposed skincare line is be designed to appeal to the target market and meet their specific needs.
{Design}
This project focuses on Urban Outfitters, by targeting their young adult demographic. The goal is to create a premium, gender-neutral skincare line. The proposed product line is designed to appeal to the target audience’s specific skin care needs while incorporating the off-beat aesthetic that the brand is known for.
A new take on gender neutral skin care.
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