[04/11] UO SKIN

[04/11] UO SKIN

[04/11] UO SKIN


Package Design 3
Advanced 3D Branding


Thomas McNulty




Fall 2022


This project aims to create a skincare line that aligns with the values of the selected brand. The final deliverables must include a comprehensive brand strategy, packaging design, & marketing plans that are effective, safe, and environmentally sustainable. The proposed skincare line is be designed to appeal to the target market and meet their specific needs.


This project focuses on Urban Outfitters, by targeting their young adult demographic. The goal is to create a premium, gender-neutral skincare line. The proposed product line is designed to appeal to the target audience’s specific skin care needs while incorporating the off-beat aesthetic that the brand is known for.

A new take on gender neutral skin care.

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