[11/11]  Burt's Bees

[11/11]  Burt's Bees

[11/11]  Burt's Bees

Class

Package Design 3

Instructor

Thomas McNulty

Type

Packaging

Term

Fall 2022

{objective}

The project aims to rebrand an established brand by updating its packaging system to reflect the company’s values and commitment to sustainability. The objective is to create a visually appealing, functional, and environmentally responsible packaging system that enhances the brand’s market position.

{Design}

The project aims to create a sustainable packaging system for Burt’s Bees, incorporating modern design while aligning with the company’s brand image and values. The project takes an existing brand into the realm of pet products by rebranding it’s approach, creating a visually appealing and eco-friendly packaging system that enhances the market position and reinforces its commitment to sustainability and innovation.

Pet care that helps the environment.

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